The host villa inside an exhibition that tells, through the works of several architects, Not only the history of the projects but also the portrait of a generation of clients.
A dense and unique event and exhibition. Telling the story of a territory and an era through the relationship between designers and clients. On the one hand, architects trained in a certain school, On the other, a new emerging post -war class eager to be represented by objects and architectures.
[e]DesignFestival, in his fifth year of life, He makes another of his own by creating a spot on exhibition because he tells of a project, of local history (and not) and society to explain the transformation of a territory.
Here the visit virtual
Villa Bornello, drawn by one of the protagonists, Roberto PamiO, and by Renato Toso, participate with drawings, objects e talks, at an event featuring six architects and, potentially, thousand clients. Many of the latter are born at the turn of the years 20 e 30. They are teenagers when they live with the Germans and avoid Allied bombs. After a war, the opportunity is given by an economy that starts again. They are lucky enough to be able to rebuild. A 30-40 years live the Marshall plan and the economic boom. Sometimes without too much schooling, they understood, willpower and religion of work. An all Veneto DNA in a bathroom in a dialect for their native language that lubricates the negotiations and cemented friendships, which changes meaning in Italian: ‘Arrivismo’ not as opportunism, utilitarianism, selfishness but as redemption, self-esteem. Arriving removes the rubble of poverty, of a large recent emigration, of a conflict whose echoes are still heard. It is and habitus by Bordieu, a role related to one's work, to a social position thanks to goods, practices and circles of people. Wealth and social recognition for a generation that is unique in its own way, not so much for the results achieved by some, as well as because widespread capitalism was born with them. Before them an agricultural Veneto, few large industrial companies, a discreet illiteracy; for many others the first class would have cost a thousand lire and the second one hundred, the third pain and fear.
The house is born & Capanon that Paolini tells at the theater, then the North East model, the districts with all their strength and limitations.
We need something to testify, how celebrated, what guests, that sells. The exhibition tells of villas, factories, condominiums, funeral monuments, (but also of public works) and products of that ‘ “Widespread industry of medium technological consumer goods, but with a high image content” as Masiero says, entrusted to architects who interpret the style and expectations of private clients or companies.
An exhibition to visit several times given the deliberately dynamic and chock full of details. A journey within the second half of the '900 local, but from a new and different perspective.
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