edesignfestival

YOU ARE WELCOME, Second room on the right

  • March 11, 2025

LA VILLA FROM DESIGN, ARCHITECTURE AND SOCIETY’

  • December 10, 2024

The host villa inside an exhibition that tells, through the works of several architects, Not only the history of the projects but also the portrait of a generation of clients.

A dense and unique event and exhibition. Telling the story of a territory and an era through the relationship between designers and clients. On the one hand, architects trained in a certain school, On the other, a new emerging post -war class eager to be represented by objects and architectures.

[e]DesignFestival, in his fifth year of life, He makes another of his own by creating a spot on exhibition because he tells of a project, of local history (and not) and society to explain the transformation of a territory.

Here the visit virtual

Villa Bornello, drawn by one of the protagonists, Roberto PamiO, and by Renato Toso, participate with drawings, objects e talks, at an event featuring six architects and, potentially, thousand clients. Many of the latter are born at the turn of the years 20 e 30. They are teenagers when they live with the Germans and avoid Allied bombs. After a war, the opportunity is given by an economy that starts again. They are lucky enough to be able to rebuild. A 30-40 years live the Marshall plan and the economic boom. Sometimes without too much schooling, they understood, willpower and religion of work. An all Veneto DNA in a bathroom in a dialect for their native language that lubricates the negotiations and cemented friendships, which changes meaning in Italian: ‘Arrivismo’ not as opportunism, utilitarianism, selfishness but as redemption, self-esteem. Arriving removes the rubble of poverty, of a large recent emigration, of a conflict whose echoes are still heard. It is and habitus by Bordieu, a role related to one's work, to a social position thanks to goods, practices and circles of people. Wealth and social recognition for a generation that is unique in its own way, not so much for the results achieved by some, as well as because widespread capitalism was born with them. Before them an agricultural Veneto, few large industrial companies, a discreet illiteracy; for many others the first class would have cost a thousand lire and the second one hundred, the third pain and fear.

The house is born & Capanon that Paolini tells at the theater, then the North East model, the districts with all their strength and limitations.

We need something to testify, how celebrated, what guests, that sells. The exhibition tells of villas, factories, condominiums, funeral monuments, (but also of public works) and products of that ‘ “Widespread industry of medium technological consumer goods, but with a high image content” as Masiero says, entrusted to architects who interpret the style and expectations of private clients or companies.

An exhibition to visit several times given the deliberately dynamic and chock full of details. A journey within the second half of the '900 local, but from a new and different perspective.

DIFFERENT WITH METHOD. VILLA BORNELLO ALL’ [E]DESIGN FESTIVAL

  • November 19, 2024

Architects and design from IUAV: works from 1960 al 1990. Dal 30 November 2024 al 23 February 2025. Bailo Museum, Treviso

The exhibition, organized by [e]Designfestival, presents architecture and design projects by Treviso architects from the second half of the 20th century. I'm Luciano Gemin, Giuseppe Davanzo and Livia Musini, Vittorio Rossi, Marilena Boccato and Gian Nicola Gigante, Roberto Pamio (designer of Villa Bornello) and finally Paolo Bandiera and Umberto Facchini. The choice of the organizers, with the patronage of the Order of Architects of Treviso and the Treviso Architecture Foundation, allows the villa to be host with original designs and furnishings from our collection designed by Roberto Pamio. We also wink at Gigante & Mouthful, what we talk about who

Here is the presentation of [e]Design Festival.

The exhibition simultaneously hosts another event at the Santa Caterina Museum, with a selection of graphics from the Salce collection, dedicated to graphics, architecture and society of the same period.

For the villa it is a second important step after its recent participation in the project AOMV which works towards similar goals.


Colophon

DIFFERENT WITH METHOD
Architects and design from IUAV: works from 1960 al 1990.
Dal 30 November 2024 al 23 February 2025
Bailo Museum, Treviso
Promoter
[e]DesignFestival
The care of:
Luciano Setten with Giuseppe Cangialosi, Luca Facchini, Mario Gemini
With the patronage of: ADI, FAI

In collaboration with:
City of Treviso, Civic Museums of Treviso, IUAV University of Venice,
Treviso Architecture Foundation, FormaUbis.
TALKS e WORKSHOP the care of:
Paola Bellin

Opening 29 November 2024, ore 18.00
The exhibition will be open according to the opening hours of the Bailo Museum.

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