Il Gazzettino racconta la nostra storia. Your friends, your customers or your family. In a word, your events. In un ambiente di architettura che fu dell’imprenditore per gli imprenditori. Dove non manca mai la convivialità, propellente per gli affari.

L’idea di una villa che un tempo fu di un imprenditore e che oggi ospita imprenditori (and not only). Historical courses and appeals, il genius loci di un luogo per business meetings, networking, team building, cene o anniversari aziendali. Un luogo Reserved dove unire il lavoro alla convivialità. Perché gli affari, allora come oggi, nel nostro Veneto si fanno (also) at the table, assediati dal verde. A noi questa formula piace. E non solo a noi

Lontano da rumorosi ristoranti, rustici agriturismi, affollati Centri Congressi o magniloquenti ville venete, a moderno luogo from architecture, in exclusive per il cliente ma anche una risorsa per il territorio. Di recente ospite al Museo Bailo per l'[e]DesignFestival, la villa è stata anche inserita nel progetto Atlas of Veneto Modern ed è sede di progetti come ad esempio Companies Talks, singolarissimo format di teatro d’impresa di cui siamo referenti in loco. Per coinvolgere le imprese del territorio parlando loro di economia e processi aziendali attraverso la storia di famosi brand ed in una maniera qui da noi assai gradita: in modo practical. Here the others our various collaborations.

Thanks: @SAararmellin

La villa ospite all’interno di una mostra che racconta, attraverso le opere di diversi architetti, non solo la storia dei progetti ma anche il ritratto di una una generazione di committenti.

A dense and unique event and exhibition. Telling the story of a territory and an era through the relationship between designers and clients. On the one hand, architects trained in a certain school, dall’altra un nuovo ceto emergente del dopoguerra desideroso di essere rappresentato da oggetti ed architetture.

[e]DesignFestival, al suo quinto anno di vita, ne fa un’altra delle sue realizzando una mostra azzeccata perché racconta di progetto, di storia locale (and not) e di società per spiegare la trasformazione di un territorio.

Qui la visita virtuale

Villa Bornello, drawn by one of the protagonists, Roberto PamiO, and by Renato Toso, participate with drawings, oggetti e talks, at an event featuring six architects and, potentially, thousand clients. Many of the latter are born at the turn of the years 20 e 30. They are teenagers when they live with the Germans and avoid Allied bombs. Dopo una guerra l’occasione è data da un’economia che riparte. They are lucky enough to be able to rebuild. A 30-40 anni vivono il piano Marshall ed il boom economico. Sometimes without too much schooling, they understood, willpower and religion of work. Un Dna tutto Veneto a bagno in un dialetto per loro lingua nativa che lubrifica le trattative e cementifica le amicizie, which changes meaning in Italian: ‘Arrivismo’ non come opportunismo, utilitarianism, selfishness but as redemption, self-esteem. Arriving removes the rubble of poverty, of a large recent emigration, of a conflict whose echoes are still heard. E’l habitus by Bordieu, a role related to one's work, to a social position thanks to goods, practices and circles of people. Wealth and social recognition for a generation that is unique in its own way, not so much for the results achieved by some, as well as because widespread capitalism was born with them. Before them an agricultural Veneto, few large industrial companies, a discreet illiteracy; for many others the first class would have cost a thousand lire and the second one hundred, the third pain and fear.

The house is born & càpanon che Paolini racconta a teatro, then the North East model, the districts with all their strength and limitations.

We need something to testify, how celebrated, what guests, that sells. The exhibition tells of villas, factories, condominiums, monumenti funebri, (but also of public works) e prodotti di quell ‘ “industria diffusa dei beni di consumo a medio contenuto tecnologico, ma ad alto contenuto di immagine” come dice Masiero, entrusted to architects who interpret the style and expectations of private clients or companies.

Una mostra da visitare più volte visto l’allestimento volutamente dinamico e zeppo di dettagli. Un viaggio all’interno della seconda metà del ‘900 locale, ma da un’ottica nuova e diversa.

Architects and design from IUAV: works from 1960 al 1990. Dal 30 November 2024 al 23 February 2025. Bailo Museum, Treviso

The exhibition, organized by [e]Designfestival, presents architecture and design projects by Treviso architects from the second half of the 20th century. I'm Luciano Gemin, Giuseppe Davanzo and Livia Musini, Vittorio Rossi, Marilena Boccato and Gian Nicola Gigante, Roberto Pamio (designer of Villa Bornello) and finally Paolo Bandiera and Umberto Facchini. The choice of the organizers, with the patronage of the Order of Architects of Treviso and the Treviso Architecture Foundation, allows the villa to be host with original designs and furnishings from our collection designed by Roberto Pamio. We also wink at Gigante & Mouthful, what we talk about who

Here is the presentation of [e]Design Festival.

The exhibition simultaneously hosts another event at the Santa Caterina Museum, with a selection of graphics from the Salce collection, dedicated to graphics, architecture and society of the same period.

For the villa it is a second important step after its recent participation in the project AOMV which works towards similar goals.

Thanks to @atlasofvenetomodern for last Saturday's visit sponsored by @ordinearchitettitreviso e @fondazionearchitetturatreviso. The project AOVM aims to publish a book on Venetian architecture of the second half of the 20th century in which the villa is present. Thanks to the Arch. Bertin founder at AOVM.

It was a beautiful day in between architecture and anecdotes from the villa. Above all, remembering as a generation of entrepreneurs, at the turn of the economic boom and the birth of the famous Districts of the North East to which they had contributed, turned to architects capable of giving shape to their ambitions. Having presented several dedicated publications along the way was appreciated, many original drawings and also many invoices of the time lovingly typed on two-color tissue paper. Testimony of a sign of the times which completes the history of the villa and its arrival today with many parts (practically all of them) still faithful. By the way, we'll do it next year 50 years. We need to think of something!

Chatter, stories, conviviality, handshakes, turn of the park, nature and refreshment in full mood Villa Bornello.

Weddings&nozze is an important Italian portal. They let us know yesterday that they counted the villa among the best 100 location del 2024.

The thing that pleases us equally is that filtering by 'Veneto’ and then for 'Treviso’ we turn out to be the only modern one among a few hotels and various Venetian villas. Even in the Treviso Film Commission we are the only modern one in the company of many older old sisters.

Speaking of Venetian villas we feel like the Volkswagen Beetle in the famous work of one of the greatest advertisers of the twentieth century: Bill Bernbach. It was late America 50. Faced with gigantic Cadillacs or Pontiacs, he had to be able to sell one small European car. He had to think in a small way. Guess how it ended 🙂

Joyful and loving brand it's a new people & lifestyle magazine distributed in the Province of Treviso. With its own breezy mood it tells of an innovative North East but with an eye on history, business and beyond. They stumbled upon ours villa and it was immediately elective affinity.

Signed by Prando Prandi, famous for having often written about Venetian entrepreneurship not only as a journalist but also as a writer, already in force as marketing director at groups such as Stefanel, Mionetto, Aperol, Deroma and known signature of the Gazzetta dello Sport , Gazzettino and others for years, the piece allows for the first time to retrace the history of the villa from both an architectural and a sociological point of view, going these two things more and more merging in recent times. Why such a villa in Treviso in those years and what are the real reasons for its construction? What is the reason for this particular relationship with her nature that surrounds it? Because this kind of architecture and what are the social functions of the villa in addition to residence? The symbolism of water aligned with fire, the play of light given by the rise of the sun from dawn to zenith, its representative function, the dinners of the past and the today's events.

But most of all: because we have goldfish almost in the living room?

A modern villa daughter of its era, where it is pleasant to come across design and details that have stubbornly survived fashions and built with spaces for conviviality. Conviviality once of the owners and now of the customers who organize it corporate events, ceremonies, shootings and not only.

Treviso Città e Storie non la fa semplice. Da qualche anno racconta Treviso e provincia in modo nuovo. Non rimane in superficie. Non che si vogliano escludere i consueti ‘Marca Gioiosa et amorosa’ , il radicchio rosso, il prosecco o le case affrescate. Solo loro scavano (O, giocando su di una vocale, scovano) storie piccole e grandi di un tessuto imprenditoriale attuale che, per la ricchezza che crea, diventa anche sociale, culturale, gastronomico, emotivo.

Le eccellenze classiche del territorio le sappiamo tutti. Le loro storie invece sono spesso sconosciute ai più, partono dai dettagli e raccontano esempi di qualità che fa doppiamente piacere incrociare perché letteralmente dietro l’angolo. I redattori poi imperversano. Macinano chilometri , incontrano, indagano, intervistano, fanno domande, raccolgono materiali, fotografano, impostano, affinano, cesellano e partoriscono il pezzo. In una parola fanno i giornalisti alla vecchia maniera. Una sorta di Hunter Thompson di Marca.

This piece sulla villa rende il genius loci della casa raccontandola per i suoi scopi progettuali passed e futuri. Because architecture is volume but also use. And even fantasy, come sa bene Mara Pavan, che fa attraversare ad Alice la lunetta del nostro portico-stagno per entrare in un’altra dimensione. Ed in effetti è un po’ così, and the size is very green. Qui da noi forse nessun Bianconiglio, Mad Hatter or Cheshire Cat. Però se volete una festa di ‘non compleanno’ siamo qui 🙂

Grazie Treviso Città e Storie.